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DEFINE YOUR LEGACY

Not just a brand - it's a lifestyle.

MMA is in our DNA

Not just a brand - it's a lifestyle.

We are Fight Sports


Founded in 1982 in San Diego, CA, BAD BOY quickly built a name for itself by sponsoring athletes and events in surfing, skateboarding, and motocross. BAD BOY sponsored some of the biggest names during this time including Sunny Garcia (World Champion Surfer), Mark Gonzales (Pro Skateboarder), and Ricky Johnson (Multiple time Super Cross champ and AMA Motorcyle Hall of Famer).

By the early 1990’s, BAD BOY expanded into martial arts via sponsorship of legendary Brazilian Jiu-jitsu black belt Rickson Gracie and Mixed Martial Arts champions such as Vitor Belfort and Frank Shamrock. The team expanded by supporting young fighters in MMA tournaments like Mark Kerr, Antônio Rodrigo Nogueira and Mark Coleman.